Nova Scotia Light And Power
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Nova Scotia Light and Power Company, Limited (NSLP) was an electric and gas utility company with its head office in Halifax,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
. The company still exists as a
shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses ** Thin-shell structure Science Biology * Seashell, a hard ou ...
but is no longer active; however, for more than a century, it was the major producer of energy in the province of
Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...
, and its largest public transit operator.


Origins

NSLP marked as its origin June 11, 1866, and the inauguration of street railway services in Halifax,
Nova Scotia Nova Scotia ( ; ; ) is one of the thirteen provinces and territories of Canada. It is one of the three Maritime provinces and one of the four Atlantic provinces. Nova Scotia is Latin for "New Scotland". Most of the population are native Eng ...
, by the Halifax City Railroad Company (HCR). However, the antecedents of the company go back even farther, to March, 1840 and the charter of the Halifax Gas Light and Water Company, later renamed the Halifax Gas Light Company (HGL). The company's directors included Edward Cunard, third son of shipping magnate
Samuel Cunard Sir Samuel Cunard, 1st Baronet (21 November 1787 – 28 April 1865), was a British-Canadian shipping magnate, born in Halifax, Nova Scotia, who founded the Cunard Line, establishing the first scheduled steamship connection with North America. H ...
. By 1843, HGL was producing
coal gas Coal gas is a flammable gaseous fuel made from coal and supplied to the user via a piped distribution system. It is produced when coal is heated strongly in the absence of air. Town gas is a more general term referring to manufactured gaseous ...
and distributing it via underground pipes to 281 stores and businesses in downtown Halifax. Halifax businessman William D. O'Brien chartered HCR in 1863, beginning operations three years later with five horse-drawn
tram A tram (called a streetcar or trolley in North America) is a rail vehicle that travels on tramway tracks on public urban streets; some include segments on segregated right-of-way. The tramlines or networks operated as public transport are ...
cars. HCR suspended operations after ten years; but in 1886 a new company, the Halifax Street Railway Company, purchased the remaining HCR assets and resumed horse-powered operations. In 1885, Halifax industrialist John Starr launched the Halifax Electric Light Company (limited), opening the city's first electric generation plant, a 70 kW facility located at Black's Wharf, near the corner of Lower Water and Prince Streets. Two years later, HGL purchased Starr's firm. In 1889, a group of investors including Charles Annand, publisher of the ''Morning Chronicle'' newspaper, founded the Nova Scotia Power Company, Limited, taking over street railway operations with the intention of electrifying them; however, the firm was undercapitalized and was unable to build a generating station. In 1893, Halifax lawyer
Benjamin Franklin Pearson Benjamin Franklin Pearson, (April 4, 1855 – January 31, 1912) was a lawyer, entrepreneur and political figure in Nova Scotia, Canada. He represented Colchester County in the Nova Scotia House of Assembly from 1901 to 1911 as a Liberal membe ...
launched a second gas-producing firm, the People's Heat and Light Company. In 1897, the company took over HGL. Pearson, with significant holdings in the Nova Scotia coal industry, saw the future in electric power and with three partners incorporated the Halifax Electric Tramway Company Limited on March 20, 1895. The company took over the operations of the Nova Scotia Power Company and then, in 1902, the People's Heat and Light Company. In 1917, the consolidated company became Nova Scotia Tramways and Power Company Limited; finally, in 1928, the company was reorganized as Nova Scotia Light and Power Company, Limited.


Ownership

In 1919,
Stone & Webster Stone & Webster was an American engineering services company based in Stoughton, Massachusetts. It was founded as an electrical testing lab and consulting firm by electrical engineers Charles A. Stone and Edwin S. Webster in 1889. In the early ...
, a Boston-based engineering firm with interests in a number of North American electric utilities, purchased controlling interest in the company. In 1924, the firm sold its interest to
Royal Securities Corporation Royal Securities Corporation Limited was a stock brokerage firm founded in Halifax, Nova Scotia, Canada in early 1903 by John F. Stairs, its first president. The company was the first brokerage firm to be opened east of Montreal, Quebec, the then ...
, the brokerage house headed by Nova Scotia financier
Izaak Walton Killam Izaak Walton Killam (July 23, 1885 – August 5, 1955) was a Canadian financier. Early life Born in Yarmouth, Nova Scotia, he was the son of William Dudman Killam and Arabella Hunter (Belle) Cann. Business ventures As a young banker with the ...
. Royal Securities widely sold shares in the company to the public at large and, in later years, NSLP used its broad ownership base as a public relations tool. By 1970, NSLP was owned by 10,785 stockholders; 6273 of them were women. Company directors held only 1.6 per cent of the stock. The top ten investors combined held less than 16 per cent of the company's shares. Lt.-Col. John Crerar (Jack) MacKeen (1898-1972), a prominent Nova Scotia businessman and Killam protege, led NSLP for its last four decades. He served as president starting in 1931, before assuming the title of chairman of the board in 1961, a post he held until January 1972, nine months before his death. He was succeeded as president by W.N. Wickwire QC; however Wickwire died on August 24, 1962, after only a year in office. The company's general manager, A. Russell Harrington (1914-2006), assumed the president's title in 1962 and held both jobs until the company's takeover in 1972.


Expansion

From its modest beginnings, with a single 70 kW generating plant powering a small area of central Halifax, the growth of the company's electrical generation capacity was steady and significant over the years. When NSLP ceased operations in January 1972, it was producing 1.82 million net kilowatt hours, through a network of three thermal generating stations and 15 hydro stations, in addition to its connections to the interprovincial
power grid An electrical grid is an interconnected network for electricity delivery from producers to consumers. Electrical grids vary in size and can cover whole countries or continents. It consists of:Kaplan, S. M. (2009). Smart Grid. Electrical Power ...
. A new 1000 kW coal-fired thermal generating station was opened on Lower Water Street, near the corner of Morris Street, in 1902. NSLP continued to grow its capacity, both with frequent expansions of the Halifax plant, construction of hydro generating plants in rural areas, and acquisitions of smaller companies throughout rural Nova Scotia. The first of these, in 1929, was the Avon River Power Company, which served the Town of
Windsor Windsor may refer to: Places Australia * Windsor, New South Wales ** Municipality of Windsor, a former local government area * Windsor, Queensland, a suburb of Brisbane, Queensland **Shire of Windsor, a former local government authority around Wi ...
and other parts of the
Annapolis Valley The Annapolis Valley is a valley and region in the Canadian province of Nova Scotia. It is located in the western part of the Nova Scotia peninsula, formed by a trough between two parallel mountain ranges along the shore of the Bay of Fundy. St ...
. Under its Avon River subsidiary, NSLP continued to acquire small and municipally-owned systems in
Annapolis Annapolis ( ) is the capital city of the U.S. state of Maryland and the county seat of, and only incorporated city in, Anne Arundel County. Situated on the Chesapeake Bay at the mouth of the Severn River, south of Baltimore and about east o ...
,
Kings Kings or King's may refer to: *Monarchs: The sovereign heads of states and/or nations, with the male being kings *One of several works known as the "Book of Kings": **The Books of Kings part of the Bible, divided into two parts **The ''Shahnameh'' ...
and Hants Counties over the next few decades. The company also took over companies in eastern Lunenburg County, Queens County,
Yarmouth County Yarmouth County is a rural county in the Canadian province of Nova Scotia. It has both traditional Anglo- Scottish and Acadian French culture as well as significant inland wilderness areas, including over 365 lakes and several major rivers. It c ...
and northern Nova Scotia. In 1935, NSLP took over the operations of the Dartmouth Gas & Electric Light & Heating & Power Company Limited, having laid its first underwater cable across
Halifax Harbour Halifax Harbour is a large natural harbour on the Atlantic coast of Nova Scotia, Canada, located in the Halifax Regional Municipality. Halifax largely owes its existence to the harbour, being one of the largest and deepest ice-free natural harbo ...
to Dartmouth in 1917. At the time the company adopted the NSLP name in 1928, its electric operations served about 20,000 customers with 600 miles of lines; by 1948, the number of customers had tripled, and line-miles had quadrupled to 2400 miles. NSLP continued to produce gas exclusively from Nova Scotia-mined coal, opening a new gas plant on Lower Water Street in 1917. The final expansion of gas operations occurred in 1942, and in 1948 the system added its last major customer, supplying gas to the new
Victoria General Hospital Victoria General Hospital (VGH) is an acute care facility located in View Royal, British Columbia, Canada, a western suburb of Victoria. VGH provides emergency, general surgery and medical treatment services. It is one of two acute-care hospital ...
in Halifax. In the post-war period, gas production remained mostly steady between 190 and 200 million cubic feet per year, but rising coal and labour costs made the operation only marginally profitable. Efforts to sell the division failed. The gas system was abandoned in 1953 and all gas lines under Halifax streets were purged. Beginning in the late 1920s, NSLP began an aggressive program of
rural electrification Rural electrification is the process of bringing electrical power to rural and remote areas. Rural communities are suffering from colossal market failures as the national grids fall short of their demand for electricity. As of 2017, over 1 billion ...
, designed to bring electric service to remote areas of the province then without access to the NSLP system or the Crown-owned
Nova Scotia Power Nova Scotia Power Inc. is a vertical integration, vertically integrated electric utility in Nova Scotia, Canada. It is privately owned by Emera and regulated by the provincial government via the Nova Scotia Utility and Review Board (NSUARB). Nov ...
Commission (NSPC). The program was slowed by the depression, then halted in 1939 with the outbreak of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
but resumed in 1945. During the post-war period the company built more than 1300 miles of new line and added almost 9000 new rural customers. It declared the program largely completed by 1951. The company's major thermal generating station, on Lower Water Street in Halifax, was expanded several times over the years, the last being a 90,000 kW addition in 1956. It continued to operate until 1986 and was formally decommissioned in 1992. But as early as 1954 the company recognized the demand for power would exceed the capacity of the plant, and announced it was planning to construct a new 100,000 kW facility at Tufts Cove in Dartmouth. That plant, designed to burn both coal and oil, began producing power in 1965. Within four years work had begun to double the capacity of the
Tufts Cove Generating Station __NOTOC__ Tufts Cove Generating Station is a Canadian electrical generating station located in the Dartmouth neighbourhood of Tufts Cove in Nova Scotia's Halifax Regional Municipality. A thermal generating station, Tufts Cove was constructed in ...
. Other major post-war projects included hydro projects on the Black River (1953) and at
Lequille Lequille is a community in the Canadian province of Nova Scotia, located in Annapolis County. It is on Nova Scotia Trunk 8 at the foot of the South Mountain, midway between Annapolis Royal to the northwest and Highway 101 (Exit 22) to the ...
(1968). The latter was built to replicate an historic grist mill on the site of North America's first such mill in 1607, and dedicated to Canada's Centennial. When it was opened, in a lavish ceremony featuring costumed aboriginal and European re-enactors, Nova Scotia
Lieutenant Governor A lieutenant governor, lieutenant-governor, or vice governor is a high officer of state, whose precise role and rank vary by jurisdiction. Often a lieutenant governor is the deputy, or lieutenant, to or ranked under a governor — a "second-in-comm ...
Victor deB. Oland praised the company as "a very good corporate citizen." In 1956, NSLP commissioned at its own expense a pair of studies into the viability of commercial tidal power development at the head of the
Bay of Fundy The Bay of Fundy (french: Baie de Fundy) is a bay between the Canadian provinces of New Brunswick and Nova Scotia, with a small portion touching the U.S. state of Maine. It is an arm of the Gulf of Maine. Its extremely high tidal range is the hi ...
. The two studies, by
Stone & Webster Stone & Webster was an American engineering services company based in Stoughton, Massachusetts. It was founded as an electrical testing lab and consulting firm by electrical engineers Charles A. Stone and Edwin S. Webster in 1889. In the early ...
and by
Montreal Engineering Company Montreal Engineering Company, later Monenco was a Canadian engineering services company operating in the energy and infrastructure utilities area. The company became an important player in North and Latin American, and elsewhere, such as the fea ...
, independently concluded that millions of horsepower could be harnessed from Fundy but that development costs would be commercially prohibitive at that time. Successor
Nova Scotia Power Nova Scotia Power Inc. is a vertical integration, vertically integrated electric utility in Nova Scotia, Canada. It is privately owned by Emera and regulated by the provincial government via the Nova Scotia Utility and Review Board (NSUARB). Nov ...
opened North America's first tidal power installation on the Bay of Fundy in 1984. NSLP promoted the use of electric power to consumers by opening a chain of retail stores in 1951, marketing both household and commercial appliances. The retail program was intended to “create and stimulate public acceptance of electric appliances” and featured “nationally known lines” of water heaters, dishwashers, dryers and other products not yet in wide use. The chain's flagship store was prominently located in Halifax, in the Capitol Theatre building at the corner of Spring Garden Road and Barrington Street, also home to the company's head offices. Other stores were located in Dartmouth, on Portland Street at Prince, and in the towns of Windsor, Chester and Yarmouth. New appliance showrooms were opened as late as 1969, in Halifax's
Scotia Square Scotia Square is a commercial development in the downtown core of Halifax, Nova Scotia, Canada. It was built in the late sixties to mid seventies and is managed by Crombie REIT. It is connected to the Downtown Halifax Link and serves as a major ...
mall Mall commonly refers to a: * Shopping mall * Strip mall * Pedestrian street * Esplanade Mall or MALL may also refer to: Places Shopping complexes * The Mall (Sofia) (Tsarigradsko Mall), Sofia, Bulgaria * The Mall, Patna, Patna, Bihar, India * M ...
and in
Greenwood Green wood is unseasoned wood. Greenwood or Green wood may also refer to: People * Greenwood (surname) Settlements Australia * Greenwood, Queensland, a locality in the Toowoomba Region * Greenwood, Western Australia, a suburb of Perth C ...
in the
Annapolis Valley The Annapolis Valley is a valley and region in the Canadian province of Nova Scotia. It is located in the western part of the Nova Scotia peninsula, formed by a trough between two parallel mountain ranges along the shore of the Bay of Fundy. St ...
. The retail operation added almost $1.5 million to the company's bottom line that year. In 1971, the last full year of its independent existence, NSLP employed 1001 employees, compared to 1168 in 1969. The reduction was the result of the wind-up of the company's transit operations. Employment levels were consistent between 1100 and 1200 for the previous two decades.


Transit services

NSLP's original business line was public transportation, and the company continued to operate transit services in Halifax until 1969, when it transferred operations to the City of Halifax. The Lieutenant Governor of Nova Scotia,
Sir William Fenwick Williams General Sir William Fenwick Williams, 1st Baronet (4 December 180026 July 1883) was a Nova Scotian military leader for the British during the Victorian era. Williams is remembered for his defence of the town of Kars during the Crimean War. He ...
, rode the first horse-drawn car from
Government House Government House is the name of many of the official residences of governors-general, governors and lieutenant-governors in the Commonwealth and the remaining colonies of the British Empire. The name is also used in some other countries. Gover ...
to the
Richmond Richmond most often refers to: * Richmond, Virginia, the capital of Virginia, United States * Richmond, London, a part of London * Richmond, North Yorkshire, a town in England * Richmond, British Columbia, a city in Canada * Richmond, California, ...
railway station on June 11, 1866. The Halifax City Railroad laid its original “Main Line” from the foot of Inglis Street, in the city's south end, to Duffus Street in the north, terminating at the
Nova Scotia Railway The Nova Scotia Railway is a historic Canadian railway. It was composed of two lines, one connecting Richmond (immediately north of Halifax) with Windsor, the other connecting Richmond with Pictou Landing via Truro. The railway was incorpora ...
(NSR) station in the Richmond district. Cars ran on the line every fifteen minutes from 6 a.m. to 10 p.m. until 1874, when frequency increased to every ten minutes between 10 a.m. and 8 p.m. HCR operated horse-drawn streetcars on rails embedded in Halifax streets for more than 10 years, but marginal revenues and plans to move the railway station to North Street, closer to downtown, brought a halt to operations in 1876. When the Halifax Street Railway Company restored service in 1886, it was with 15 new tram cars and HCR's former car barn at the corner of Hanover Street and Campbell Road (now
Barrington Street View southward on Barrington StreetBarrington Street is a major street in Halifax, Nova Scotia, Canada, running from the MacKay Bridge in the North End approximately 7 km south, through Downtown Halifax to Inglis Street in the South End. Its ...
). Less than a year after the transit system became part of the Halifax Electric Tramway Company, an electric tram car made its first run on February 12, 1896; by April 1 of that year the conversion of the system to electric operation was complete. The company erected a new car barn on the Lower Water Street property to house a fleet of 12 open tram cars and 14 closed-body cars. The
Amherst, Nova Scotia Amherst ( ) is a town in northwestern Nova Scotia, Canada, located at the northeast end of the Cumberland Basin, an arm of the Bay of Fundy, and south of the Northumberland Strait. The town sits on a height of land at the eastern boundary of th ...
-based firm
Rhodes Curry Company Rhodes Curry Company was a construction contractor and builder of railway rolling stock based in Amherst, Nova Scotia, Amherst, Nova Scotia. Rhodes Curry Company was a significant business in the industrial, commercial, and architectural history of ...
, later part of
Canadian Car and Foundry Canadian Car and Foundry (CC&F), also variously known as "Canadian Car & Foundry" or more familiarly as "Can Car", was a manufacturer of buses, railway rolling stock, forestry equipment, and later aircraft for the Canadian market. CC&F history g ...
, built the cars, which accommodated 48 passengers and were painted with bands of dark red and cream. Initial service was on a south end loop until heavier rails could be laid on the rest of the system. By the end of May, 1896 service had been extended along Spring Garden Road and Coburg Road. By 1912, the network was extended north along Göttingen Street and west to Armdale. By the end of
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, the United States, and the Ottoman Empire, with fightin ...
the tram car fleet was badly worn and in 1919 the company began its replacement with an order for 24 new
Birney A Birney or Birney Safety Car is a type of streetcar that was manufactured in the United States in the 1910s and 1920s. The design was small and light and was intended to be an economical means of providing frequent service at a lower infrastruc ...
Safety cars. The cars, originally painted a conservative dark green, were repainted a bright canary yellow and cream in 1927 for improved visibility. Through the 1920s the company extended the system with the addition of several new routes; in 1927 the company numbered its 11 routes for the first time. By the outbreak of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
in 1939, 59 cars were carrying nine million passengers each year. By the conclusion of the war, ridership had more than tripled. Despite the addition of 23 trams, mostly acquired second-hand from other North American cities, the infrastructure was again badly worn and new equipment was in short supply. NSLP made the decision to discontinue rail service and replace the trams with new electric trolleycoaches. The abandonment of streetcar service after 83 years was a sad event for many. On the last day of service, March 26, 1949, NSLP decorated a tram with a tearful face and a goodbye message. Abandoned rails were simply paved over in many cases, and would periodically reappear through broken asphalt until the last were removed in the mid-1990s. The Water Street tram car barn was closed in 1949, replaced with a massive new garage on Young Street, in the city's west end, to house the fleet of new “trackless trolleys”. The trolleycoaches wore the same yellow-and-cream paint scheme as the trams they replaced. (Except for a brief period in the mid-50s, NSLP's trams and trolleys carried no company name, only a Nova Scotia
shield A shield is a piece of personal armour held in the hand, which may or may not be strapped to the wrist or forearm. Shields are used to intercept specific attacks, whether from close-ranged weaponry or projectiles such as arrows, by means of a ...
.) The trolleycoaches were initially successful with ridership peaking at more than 28 million in 1952. As users turned more and more to private vehicles, and Halifax's narrow streets became increasingly choked with cars, ridership declined steadily. By 1967, the last year for which the company reported data, the number of passengers carried on Halifax trolleycoaches fell below 10.6 million. A total of 87 trolleycoaches, produced by
Canadian Car and Foundry Canadian Car and Foundry (CC&F), also variously known as "Canadian Car & Foundry" or more familiarly as "Can Car", was a manufacturer of buses, railway rolling stock, forestry equipment, and later aircraft for the Canadian market. CC&F history g ...
and later by
Pullman Standard The Pullman Company, founded by George Pullman, was a manufacturer of railroad cars in the mid-to-late 19th century through the first half of the 20th century, during the boom of railroads in the United States. Through rapid late-19th century d ...
, were to serve peninsular Halifax exclusively until 1963 when the fleet was supplemented with
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
diesel buses. The last electric trolley coach to operate pulled into the garage early on New Year's Day, 1970. After years of mounting losses and political debate, the City of Halifax agreed to assume ownership of NSLP's transit service, now all-diesel, on the same day.


Wartime operations

NSLP's operations were significantly affected in both world wars. In 1917, the
Halifax Explosion On the morning of 6 December 1917, the French cargo ship collided with the Norwegian vessel in the waters of Halifax, Nova Scotia, Canada. The ''Mont-Blanc'', laden with high explosives, caught fire and exploded, devastating the Richmond ...
, which killed over 2000 people and decimated a large section of Halifax's north end, demolished much of the company's infrastructure, including gas lines, overhead electric lines and tram car tracks and
catenary In physics and geometry, a catenary (, ) is the curve that an idealized hanging chain or cable assumes under its own weight when supported only at its ends in a uniform gravitational field. The catenary curve has a U-like shape, superficia ...
. Nine NSLP employees were killed in the disaster, including a motorman, James Arthur Bennett, 34, whose tram was directly in front of the explosion. His conductor survived but with serious injuries. Miraculously no passengers died. Because the generating plant and car barns were in the city's south end, damage was somewhat localized, but electric service in the city's north end was cut for several days. Two trams were destroyed and at least three others had to be substantially rebuilt. Reconstruction of the damaged infrastructure took months, and tram tracks were never replaced in some north-end areas. In World War II, NSLP was pressed into wartime service, taking on the task of "
degaussing Degaussing is the process of decreasing or eliminating a remnant magnetic field. It is named after the gauss, a unit of magnetism, which in turn was named after Carl Friedrich Gauss. Due to magnetic hysteresis, it is generally not possible to redu ...
" more than 1600 naval and merchant ships. The process involved installing an intricate coil of insulated wire around the outer hull of a ship, connecting the coil to an electric generator to foil magnetic mines. At the same time, the company built a major new addition to its Water Street generating station to meet the demand posed by a doubling of the city's population during the war years. The plant was built without windows and of heavy reinforced concrete to withstand a possible Nazi bomb strike. Traffic growth put heavy demands on the transit system during both wars, necessitating virtual replacement of streetcar fleets after both conflicts. At its peak, the tram system carried 33 million passengers yearly during World War II. Frustration over the overcrowded conditions boiled over during two days of
rioting A riot is a form of civil disorder commonly characterized by a group lashing out in a violent public disturbance against authority, property, or people. Riots typically involve destruction of property, public or private. The property targete ...
that broke out with the end of the war in Europe. Tram 126 was destroyed when it was wrecked and burned by a mob on Barrington Street near Spring Garden late on the night of May 7, 1945. The next afternoon, car 151 was commandeered, vandalized and abandoned north of Duke Street. That car, and about a dozen others damaged in the riots, were repaired by NSLP and put back in service. In one of the more unusual war time stories, NSLP was called upon to degauss 50 American
destroyer In naval terminology, a destroyer is a fast, manoeuvrable, long-endurance warship intended to escort larger vessels in a fleet, convoy or battle group and defend them against powerful short range attackers. They were originally developed in ...
s being conveyed in Halifax to the
Royal Navy The Royal Navy (RN) is the United Kingdom's naval warfare force. Although warships were used by English and Scottish kings from the early medieval period, the first major maritime engagements were fought in the Hundred Years' War against F ...
. In the two hours between the time the Americans vacated the first ships and the time British officers took possession, the vessels were entirely under the command of NSLP: "the only time, in all history, that n electric utilityever had a fleet of warships completely under its control."


Public relations

NSLP prided itself on its good corporate citizenship, and was heavily involved in community events, parades and exhibitions, and maintained its properties meticulously. NSLP's triangular logo, variations of which the company employed since at least the 1920s, represented the organization's three key publics: employees, customers and shareholders. Beginning in 1948, NSLP adopted
Reddy Kilowatt Reddy Kilowatt is a cartoon character that served as a corporate spokesman for electricity generation in the United States and other countries for over seven decades. Currently, the Reddy Kilowatt trademark is owned by Xcel Energy. Description R ...
as its corporate mascot. Reddy Kilowatt, a branding character created in 1926 by
Ashton B. Collins Sr. Ashton Budd Collins Sr. (September 14, 1885 – December 16, 1976) was an American inventor and marketer. He was the creator of Reddy Kilowatt, a popular corporate trade symbol for the electric utility industry for much of the 20th century. Cre ...
at
Alabama Power Company Alabama Power Company, headquartered in Birmingham, Alabama, is a company in the southern United States that provides electricity service to 1.4 million customers in the southern two-thirds of Alabama. It also operates appliance stores. It is one ...
, served as good-will ambassador for about 300 publicly traded utilities around the world. The image of Reddy Kilowatt, with his lightning-bolt limbs and light-bulb nose, featured prominently in company advertising, promotions and signage and was incorporated into NSLP's corporate logo in 1951. A
neon Neon is a chemical element with the symbol Ne and atomic number 10. It is a noble gas. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with about two-thirds the density of air. It was discovered (along with krypton ...
Reddy on the Tufts Cove Generating Station dominated the Halifax skyline in the late 1960s; at about 50-feet in height, the sign may have been the largest Reddy Kilowatt image ever created. The character represented NSLP until the company was taken over by the province of Nova Scotia in 1972. (Reddy Kilowatt Inc., which owned the trademark, would agree to license the character only to investor-owned utilities.) The company commissioned the prominent Nova Scotia marine artist
William E. deGarthe William Edward deGarthe (1907–1983) was a Finnish-born painter and sculptor who lived for much of his life in Peggy's Cove, Nova Scotia. Early life William deGarthe (1907–1983) was born Birger Edward Degerstedt in Kaskinen, also known ...
(1907-1983) to paint an original seascape for the cover of its 1951 annual report, a tradition it repeated for the next 20 years. NSLP produced high-quality prints of the paintings, which it made freely available "upon request to the Secretary". Framed copies of deGarthe's NSLP paintings were commonly displayed in Nova Scotia homes and offices for many years. One of NSLP's most successful public relations ventures was the creation of the ''Land of Fantasy'' in 1957. Originally and popularly known as ''Fantasyland'', this Christmas-time show was staged for most of its existence in the basement of the Capitol Theatre Building in Halifax, where NSLP had its headquarters. The show, declared by the company to be the only one of its kind in the world, was redesigned and built each year by the company's display artist, Carleton (Carl) Edwards (1894-1986), and directed by technician Donald Armstrong. The half-hour ''Land of Fantasy'' production incorporated a large number of
animatronic Animatronics refers to mechatronic puppets. They are a modern variant of the automaton and are often used for the portrayal of characters in films and in theme park attractions. It is a multidisciplinary field integrating puppetry, anatomy a ...
creatures, lights and music to tell the Christmas story. Popular recurring characters, including an animated Santa Claus,
pneumatically Pneumatics (from Greek ‘wind, breath’) is a branch of engineering that makes use of gas or pressurized air. Pneumatic systems used in industry are commonly powered by compressed air or compressed inert gases. A centrally located and elec ...
-operated snowman and clown, and a moon-jumping cow, were supplemented each year by an array of new dancing and singing creatures from fairy tales and Christmas stories. NSLP moved ''Land of Fantasy'' to the Scotia Square mall in 1970 for its final three years. The company estimated the show was seen by as many as 700,000 people during its 16-year run. Edwards also designed the company's artistic and ambitious annual parade floats and the imaginative window displays at its retail appliance stores.


Takeover

In December, 1971 the Government of Nova Scotia announced that it was launching a hostile takeover bid to acquire controlling interest in NSLP, with the intention of consolidating electric generation and distribution in the province under the Crown-owned NSPC. The offering price was $13 per share, $5 more than the company's trading price on the
Toronto Stock Exchange The Toronto Stock Exchange (TSX; french: Bourse de Toronto) is a stock exchange located in Toronto, Ontario, Canada. It is the 10th largest exchange in the world and the third largest in North America based on market capitalization. Based in t ...
at the time of the offer. The directors of NSLP believed the stock was undervalued and requested
arbitration Arbitration is a form of alternative dispute resolution (ADR) that resolves disputes outside the judiciary courts. The dispute will be decided by one or more persons (the 'arbitrators', 'arbiters' or 'arbitral tribunal'), which renders the ' ...
but the request was denied. In 1970, NSLP reported profits of $4 million while NSPC lost $371,000. Opponents of the deal included municipal leaders who feared the loss of property tax revenue paid by the private sector company; the province's major daily newspaper, the ''
Chronicle Herald ''The Chronicle Herald'' is a broadsheet newspaper published in Halifax, Nova Scotia, Canada owned by SaltWire Network of Halifax. The paper's newsroom staff were locked out of work from January 2016 until August 2017. ''Herald'' management cont ...
'', called the takeover "a high-handed assault on the free-enterprise system." Prior to the expiry of the government's offer, the directors recommended that shareholders turn over their shares. The sale was completed on January 27, 1972 with the government holding over 90 per cent of the stock.


Current status

NSLP continued to exist as a separate entity following the takeover, but by 1973 was essentially a shell with all its assets leased to the renamed Nova Scotia Power Corporation. The corporation gradually phased out use of the NSLP name from most operations, except for the retail store chain, which it closed. In 1992, a new provincial government privatized the utility as Nova Scotia Power Inc., now part of
Emera Emera Incorporated is a publicly traded Canadian multinational energy holding company based in Halifax, Nova Scotia. Created in 1998 during the privatization of Nova Scotia Power, a provincial Crown corporation, Emera now invests in regulated ele ...
Inc. NSLP's remaining assets were sold to the new utility; the company itself was not included. NSLP continues to be held by the Province of Nova Scotia and is still registered in the province's Registry of Joint Stock Companies. Its listed head office address is that of the province's Department of Finance and Treasury Board.Nova Scotia. Registry of Joint Stock Companies: Registration number 1001082


Transit fleet

''Sources'': Canadian Railroad Historical Association Bulletin 17 (1954) http://www.exporail.org/can_rail/Canadian%20Rail_CRHA_Bulletin_no17_April_1954.pdf; Leger, P.A. and Lawrence, L.M. (1994), Halifax – City of Trolleycoaches. Windsor ON: Bus History Association; Artz, D. and Cunningham, D. (2009). The Halifax Street Railway, 1866-1949. Halifax: Nimbus.


See also

*
Halifax Regional Municipality Halifax is the capital and largest municipality of the Provinces and territories of Canada, Canadian province of Nova Scotia, and the largest municipality in Atlantic Canada. As of the 2021 Census, the municipal population was 439,819, with 348 ...
* Historic Halifax * Transportation in the Halifax Regional Municipality *
Halifax Explosion On the morning of 6 December 1917, the French cargo ship collided with the Norwegian vessel in the waters of Halifax, Nova Scotia, Canada. The ''Mont-Blanc'', laden with high explosives, caught fire and exploded, devastating the Richmond ...
*
Reddy Kilowatt Reddy Kilowatt is a cartoon character that served as a corporate spokesman for electricity generation in the United States and other countries for over seven decades. Currently, the Reddy Kilowatt trademark is owned by Xcel Energy. Description R ...


References


External links


NSLP logos and images ReddyKilowatt.org
{{Authority control Defunct companies of Nova Scotia Nova Scotia Power Companies based in Halifax, Nova Scotia Military history of Nova Scotia Transport in Halifax, Nova Scotia Defunct Nova Scotia railways
Nova Scotia Light and Power Nova Scotia Light and Power Company, Limited (NSLP) was an electric and gas utility company with its head office in Halifax, Nova Scotia, Halifax, Canada. The company still exists as a Shell corporation, shell but is no longer active; however, for ...
Energy companies established in 1866 Non-renewable resource companies established in 1866 Non-renewable resource companies disestablished in 1972 1866 establishments in Nova Scotia 1972 disestablishments in Nova Scotia Companies formerly listed on the Toronto Stock Exchange 1972 mergers and acquisitions Defunct electric power companies of Canada Electric railways in Canada